Rose Fable Journal

Stories & Notes

small craft observations from the studio

The Furusato identity carried across a set of event feather banners — one mark, repeated at large scale.

New · Process

Why a logo is a system, not a drawing

The mark, the lockup, the small icon — and why all three need to share one hand.

Studio
A Rose Fable illustrated character study for Tama-chan

New · Sketchbook

Hand-drawn vs. vector: when an illustrated logo actually wins

When a hand-drawn logo earns its place, when vector is smarter, and how a good identity can use both.

Sketchbook
Brewing

Coming Soon · Studio

The brief I gave myself

On self-directed projects, the biggest decision is the constraint you set before you start drawing.

Studio

More studio notes are brewing.