Stories & Notes

small craft observations from the studio

Why a logo is a system, not a drawing
The mark, the lockup, the small icon, and why all three need to share one hand. Read the post
Hand-drawn vs. vector: when an illustrated logo actually wins
When a hand-drawn logo earns its place, when vector is smarter, and how a good identity can use both. Read the post
What a brand identity package actually includes — and what it costs
What's inside the box, what logo design costs across the market, and my real tiers from $500. Read the post
The brief I gave myself
On self-directed projects, the biggest decision is the constraint you set before you start drawing. Coming soon

More studio notes are brewing.

Have a brand to build?

Start a project See the work