Once Upon a Brand
the designer behind the fable
Hello — I'm Lana.
I'm a graphic designer working out of Virginia. Rose Fable is the studio where I build brand identities and the print that carries them — calm, structured systems with a hand-drawn heart.
I started this practice because the brands that stay with me all share one trait: someone gave them time. Time to listen, to sketch, to discard, to refine. I work the same way. Each project gets a real conversation, real iteration, and real care.
My faith shapes how I work — quiet attention, honest counsel, and the long view. The verse on every page (Ecclesiastes 3:11) isn't decoration. It's the standard.
— Lana
Three quiet rules
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Story first, pixels second
A logo without a story is just a shape. Before I open Figma, I want to know who you serve, what you stand for, and what the ten-year version of your brand looks like.
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A brand is a system
A logo isn't one drawing. It's a mark, a palette, type, and a pattern that hold together at any size — on a business card, a flyer, or a storefront.
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Done with care, not in a hurry
I'd rather build one slow, intentional brand than crank out three rushed ones. Quality compounds — speed only ever wears off.
What's on my desk
Software changes, the craft doesn't. These are the tools I keep returning to.
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Affinity
Print layout, like the Peony Meadows flyer.
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Figma
Brand systems, layout, and client handoff.
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Krita
Sketches and hand-drawn illustration.
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Inkscape
Vector logos, posters, and clean line work.
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Canva
Templates and quick collateral for client teams.
Hiring
Hiring? If you're looking for a brand or graphic designer, I'd be glad to send my résumé. Request my résumé
Ready when you are.
If our values line up, I'd love to hear about your project.