About — Lana Garcia, Rose Fable

Hello — I'm Lana.

I'm a graphic designer and illustrator working out of Virginia. Rose Fable is the studio I built so the two halves of my craft could finally share an address — calm, structured branding on one side, soft character work on the other.

I started this practice because the brands and characters that stay with me all share one trait: someone gave them time. Time to listen, to sketch, to discard, to refine. I work the same way. Each project gets a real conversation, real iteration, and real care.

My faith shapes how I work — quiet attention, honest counsel, and the long view. The verse on every page (Ecclesiastes 3:11) isn't decoration. It's the standard.

— Lana

What I Believe

Three quiet rules

Story first, pixels second

A logo without a story is just a shape. Before I open Figma, I want to know who you serve, what you stand for, and what the ten-year version of your brand looks like.

Character is a system

A character isn't one drawing. It's a mark, an expression sheet, a palette, and a body that holds together at any size. Same goes for a brand.

III

Done with care, not in a hurry

I'd rather build one slow, intentional brand than crank out three rushed ones. Quality compounds — speed only ever wears off.

Tools of the Trade

What's on my desk

Software changes, the craft doesn't. These are the tools I keep returning to.

Figma

Brand systems, layout, and client handoff.

Krita

Character work, sketches, and painted illustration.

Inkscape

Vector logos, posters, and clean line work.

Canva

Templates and quick collateral for client teams.

Ready when you are.

If our values line up, I'd love to hear about your project.

Begin Your Story