Logo & brand identity design · Richmond, VA Brands with a story, carried through every piece.
Logos, brand identities and print for small businesses, designed and hand-drawn by Lana Garcia in Virginia.
Selected work
See all work
Branding packages
Clear pricing, set revision rounds, and one designer from first sketch to final files.
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Brand Starter
$500 – $800
A logo plus the core brand essentials to launch with confidence.
2–3 weeks
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Brand Identity
$1,200 – $1,800
A complete visual language with a full style guide.
4–6 weeks
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Brand Suite
$2,500 – $3,500
A launch-ready brand with collateral and social templates.
6–8 weeks
Print & collateral. Business cards, flyers, direct mailers and event print that carry your brand system — ask for a quote.
How a brand takes shape
Four quiet steps from your story to a finished brand you can hand to the world.
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Discovery
We talk about your story, your audience, and what you want your brand to feel like. No templates — just listening.
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Concept
I sketch, explore, and return with distinct directions so you can see where your brand could live.
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Refine
We shape the chosen direction together — type, color, and every quiet detail until it feels like yours.
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Deliver
You receive your full file package, brand guidelines, and everything you need to carry the story forward.
Once upon a brand
Every great fable begins with purpose — a story worth telling and a message crafted to endure.
At Rose Fable, I bring that same intentionality to visual design, weaving imagination and meaning into brand identities that leave a lasting impression.
My craft lives at the heart of brand identity. I work closely with each client to uncover the visual language that defines their story — shaping the logos, typography, and hand-drawn details that give a brand its voice.
— Lana Garcia
Common questions
Don't see yours? Ask me directly and I'll get back to you.
What does Rose Fable design?
Rose Fable designs brand identities, logos, and print for small businesses and startups — one brand system carried across business cards, flyers, direct mailers, and social templates. See the work.
How much does a logo or brand identity cost?
Brand Starter packages run $500–$800 for a logo plus core brand essentials. Brand Identity is $1,200–$1,800 with a full visual style guide. Brand Suite is $2,500–$3,500 for launch-ready brands with collateral and social templates. See all packages and pricing.
Where is Rose Fable based?
Rose Fable is run by Lana Garcia from Virginia, USA, and works with clients across the United States remotely. Read more about Lana.
How long does a brand project take?
Brand Starter takes 2–3 weeks. Brand Identity takes 4–6 weeks. Brand Suite takes 6–8 weeks. Rush turnaround is available for an additional 25% when the schedule allows.
Let's create something together.
Every great brand starts with a conversation. Tell me about your vision and let's craft something beautiful.